Introducing Create-A-Mini Book – Our first Spotlight Client!
As promised, we are rolling out our first Spotlight Client. This month’s spotlight client is Create-A-Mini Book, which is led by David Wasik.
We asked David several questions about his endeavor – what it is he does, obstacles he ran into, and a bit about his intellectual property.
DV&S – How did you know you needed IP? What made you realize that it would be important?
David – Coming from a background in the music business and having filed copyright protection for intellectual property in the past regarding composition/lyrics, I was well aware of the importance of protecting the things I create. When you’re an idea person, you should get used to protecting your ideas and what you create, especially if you feel they are original, unique and good.
DV&S – Your business is called Create-A-Minibook – what does this entail?
David – It is a literacy program that is driven by an arts component. Participants are welcomed into the program and are encouraged to decorate, design and write their own short story mini-books. It is an all-ages, family friendly program that I present in the libraries, schools and at public events. It has a wonderful community building component built in that has everyone involved sharing their creations and their stories.
DV&S – How did you come up with the idea and how did your idea transfer from a previous career to this career?
David – One evening I was looking over an eco-friendly package design I came up with a few years back to release my music in and realized that the design could be tweaked and re-appropriated as an educational tool, and that tool would inspire an active learning program. Once I worked out the details on how I would run the program, I took baby steps in developing it and allowed my studies in Early Childhood Education to inform me on content to be offered within the program.
DV&S – What difficulties did you encounter when you started up?
David – Lots of “how to” questions came up! How to register a trademark to protect the name of the program? How to establish a not for profit organization? How to find the right person to help you do this cost-effectively? How to pay for all this?!
DV&S – What kept you going? What prevented you from giving up?
David – I was in the music business for a very long time, starting in NYC and doing business in London, Vienna, etc. so I already have a bit of thick skin. When you’ve gone through hell and survived, you remember what helped you survive, and your schema kicks in and informs you of what to do next and what not to do, who to deal with and who not to deal with. This, and having a few key figures in your life that you can trust and advise you when the going gets rough are priceless when perseverance is in play.
DV&S – Do you ever encounter naysayers? If so, what do you say to them?
David – Naysayers are just part of the game. Let them talk, I really don’t have the time to say much to them…I’m busy! There are risks involved with starting a business and my background in the music business once again helped me to stay firm with a good idea that I had total faith in. Plus, when your idea is one that is designed to help others, I thought, all you have to do is be pro-active and get out there, start helping others and start making a difference. That’s what I’ve done thus far, and Create A Mini-Book continues to grow because of it.
DV&S – What made you realize that intellectual property protection would be important?
David – Good, original ideas are hard to come by. Creative people need to realize this and not only do they have to protect themselves, but they also need to realize that when one has a way of thinking that is special, divergent, abstract/ out of the box, etc. that it is worth something of value…and people will steal your ideas if you don’t protect them! Treat your ideas as something precious, look around for the right people to share them with, and try to establish something with them. This is the age of start-ups. The underground music culture that I came out of in the late 80’s has now become the mainstream culture of the 21st century. DIY, start-ups…this is the way of the future. If we support one another, we’ll survive. If we support the corporations, well…
DV&S – What intellectual property protection did you obtain?
David – I obtained a registered trademark for the non-profit Create A Mini-Book, Inc. that I established as well as a registered trademark protection for the product that drives the program (the mini-book) that I invented, which I call Tabula Waza. The brand is becoming well known in the area as well as the product, and the IP gives me peace of mind knowing they are both protected.
To learn more about David’s project and possibly even attend some of his events, please see his Facebook® page here.
*If you would like to be a spotlight client, please contact us at email@example.com!